With Winter poking its head around the corner it’s time to start thinking about stocking your wardrobe with thicker threads to keep your warm during those icy days ahead… And this local range of knitwear should definitely be on top of your list.
MaXhosa by Laduma features authentic local design inspired by the likes of traditional beadworks to iconic Xhosa patterns incorporated into trendy knitwear items relevant to our fashion conscious generation. The brand was founded by in 2011by Laduma Ngxokolo, a rising star in the fashion world who is putting SA designs on the map. At 28 years-old his talent has been recognized across the world with showcases being held in major cities like Berlin, London and New York. Last year he received a standing ovation at the Mercedes-Benz Fashion Week in Joburg and showcased his work at the Oslo Trend Exhibition. Most recently he has been announced the winner of the Vogue Talents “Scouting For Africa” competition. Laduma took the title out of 11 finalists from all over the African continent. This achievement means that he will showcase his designs at the Palazzo Morando in Milan, Italy this September as well as at the Africa International Fashion week in Lagos, Nigeria in December. In a recent interview with Vogue Italia Laduma described his inspirations that drive the aesthetic he creates, “All my icons are South African: Credo Mutwa, Nelson Mandela and Steve Biko. The patterns and motifs of MaXhosa by Laduma are specifically inspired by traditional Xhosa beadwork. After the Zulus, the Xhosa are the biggest cultural group in South Africa, and my brand interprets traditional Xhosa aesthetics in a modern context to capture the future African spirit”. Feast your eyes on these incredible local creations on the links!
Published on Axecess.com here.